When talking about motorcycles, Harley-Davidson is the first name that pops up. HD is considered the best in the motorcycle market and holds a large and loyal customer group. It is because Harley is not just a name or a company. It's an emotion. Harley-Davidson represents a line of stunning motorcycles and the very culture of the people.
Let us witness some reasons which make Harley so popular among the masses:
Marketing- Marketing plays an essential role in the success of any business. However, many companies fail because of poor marketing strategies. And this is where Harley wins. The company sells HD bikes or parts, and HD's logo-studded products like t-shirts, teddy bears, blankets, shoes, and bedsheets. It helps them get under the skin of bike riders and convert motorcyclists into proud Harley owners. It also sends a message out that HD might not be the best brand but one of the go-to brands.
Sense of belonging- Every person relishes the feeling/sense of belonging. However, not every motorcycle brand can offer that to its customers, and this is where HD has a competitive edge over them. When you buy a Harley-Davidson motorcycle, you become a part of the Harley Davidson owners' community. Harley Owners Group (HOG) is one of the US's most organized and largest owners groups. The group offers identity and great confidence to its members, further enhancing brand loyalty.
Customization- Customization is ruling the market. And there is no motorcycle brand like Harley, which is nailing it. HD offers a wide variety of styles allowing people to get their preferred style quickly. In addition, they try to incorporate every possible element of your choice into their bikes by offering many customization options.
Relatability to American culture- Brands that portray cultural values are always cherished. However, while seeking a multinational appearance, it may not be possible with most companies. Harley-Davidson, on the other hand, is the epitome of American culture and history. Back to World Wars, the U.S. military and its allies were assisted by the HD motorcycles.
Suitability for tours- For many, traveling is a passion. However, not all motorcycles are ideal for a particular terrain while touring. Harley-Davidson motorcycles are the best touring machines when it comes to hitting the road. These are heavy machines, which makes them the perfect fit for exploring the countryside. In addition, Harley has a long wheelbase and greater rake, which helps it sustain pressure even on rough terrains.
About the business
No wonder people go crazy about a Harley! It speaks of an undeniably beautiful experience for those to whom bike riding is more than a routine. So if you, too, are a hopeless Harley lover, visit Freedom Road Harley-Davidson. Our services are top-rated with five-star reviews as an exclusive dealer of Harley Davidson Motorcycle Parts and Bikes. Whether you are looking to gift yourself a new Harley or nurture the one you already own - Freedom Road Harley-Davidson is the right place for you!
If you plan to buy a motorcycle, we are one of the best Harley Davidson motorcycle dealers in Branford, CT. For further information about us, contact us at (203) 315-4759 or connect through mail at info@freedomroadhd.com.