Let's Ride Challenge

The Let’s Ride Challenge® invites riders across the U.S. to hit the road with a purpose. This year, we ride to honor those who serve – military, veteran and first responders. Together, we aim to log 100-million miles and donate $1 million to charitable organizations that support our nation’s heroes.

Start: Feb. 27, 2026

End: Oct. 31, 2026

Grand prize winners announced/donation made: Nov./Dec. 2026

All motorcycle riders and passengers

• 1.        Register here at Freedom Road Harley-Davidson to complete your first odometer readings.
• 2.        Build your Rev Score by visiting dealerships often, submitting key words, and logging miles.
• 3.        Collect rewards as you reach milestones.

• Wounded Warrior Project
• Combat Veterans Motorcycle Association
• Veterans of Foreign Wars
• National Association of Buffalo Soldiers and Troopers
• Motorcycle Missions
• American Legion Riders
• Rolling Thunder
• Concerns of Police Survivors

All motorcycle riders and passengers are welcome to participate. (U.S. only; excluding HI)

No, you do not need to be a member. However, members have an opportunity to earn exclusive rewards. For example, if you win a bike as a member, you will also get a $5,000 bonus.

• Scan the dealer event QR code here at Freedom Road Harley-Davidson
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It is important to complete your first odometer reading as soon as possible after registering – miles won’t start adding up until that first reading is complete. Participation requires a minimum of two in-dealer odometer readings.

To compete in the contest (to win 1 of 5 motorcycles), riders are encouraged to build their Rev Score by racking up miles, visiting us frequently, and collecting keywords.

Yes. However, a minimum of two in-dealer odometer readings are required for each VIN. The first reading establishes a starting mileage and ending mileage for each bike, and the second reading calculates total miles ridden.

You can validate your mileage in person here at Freedom Road Harley-Davidson

You can see your total miles logged for the Let’s Ride Challenge® in the H-D App. You can also see your miles and Rev Score by scanning the in-dealer event QR code.

Qualifying riders will receive an email with a membership redemption code at the end of the challenge. Member points will be awarded no later than Dec. 31, 2026.

The Rev Score is a combination of miles ridden, key words collected, and dealership visits. This formula allows all riders to compete – from casual weekend riders to road warriors.

• Mileage Updates: Each dealer-verified odometer reading is worth 20 engagements.
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• Keywords: Each keyword you collect and enter during your dealership visit is worth 10 engagements.

No, there is no limit to how many times you can update your mileage. However, you can only earn engagements for the first XX mileage updates. Mileage updated beyond this will count toward your overall miles ridden, but will not earn engagements.

You can collect up to XX keywords during the challenge. Keywords will be updated weekly, with 3 new keywords available each week.

Winners will be determined based on their Rev Score in each status tier. You will be eligible for prizes in each tier you reach starting with the highest – but are limited to winning one motorcycle.

Judging will begin with the Black and Orange and work backwards, determining winners for each tier based on the highest Rev Score in that tier. The person with the highest Rev Score in each tier will win a motorcycle.

For complete contest rules, terms and conditions, please visit: https://www.h-dletsride.com/rules

• -              Silver Tier: 1 - 2,500 miles Nightster
• -              Gold Tier: 2,501 - 4,000 miles Street Bob
• -              Platinum Tier: 4,001 - 5,500 miles Fat Boy
• -              Diamond Tier: 5,501 - 7,500 miles Street Glide
• -              Black and Orange Tier: 7,501+ miles CVO Rode Glide

Motorcycle models are subject to change.

Winners are expected to be notified by late November.

Yes! Once you reach a higher tier, you are still eligible to win motorcycles from the tiers you’ve moved past. Remember, your Rev Score is captured at each tier, so be sure you earn engagements and complete odometer readings along the way to boost your score.